Providing UX Solutions
That consistently
meet/exceed business and user expectations
That consistently
meet/exceed business and user expectations
As a User Experience Strategist, Researcher, and Designer, I focus on uncovering and prioritizing business and user needs. I translate complex challenges into clear, effective, user-centered solutions grounded in qualitative and quantitative insights.

I focus on understanding business goals, product vision, and user needs. By defining clear product and digital strategies, I help teams create user-centered experiences that drive meaningful business results.

I bring deep experience in qualitative and quantitative research across a range of industries, including work with multiple Fortune 50 companies. Great UX begins with a clear understanding of the problems we’re solving. I focus on uncovering the outcomes that matter most to the business and users, using data to drive thoughtful, confident decisions.

I collaborate closely with teams to design experiences that are intuitive, engaging, and effective. My work often goes beyond what’s been asked, to uncover opportunities that create real value, like reducing training time during employee onboarding or improving clinical workflows so providers can spend more time with patients.
Brands I've Partnered With

Declining profit margins and reimbursement changes forced skilled nursing facilities (SNFs) to rely on group physical therapy to stay viable. However, Net Health’s existing Group Management scheduling tool was highly limited, forcing most clients to manage schedules manually using whiteboards or spreadsheets.
As the sole UX designer I led end-to-end discovery across Product, Sales, and Engineering, and partnered closely with many of our major clients to uncover critical insights.
Outcomes
Through extensive research and collaborative iterative design, I delivered a low-cost, high-impact solution that had an:

Net Health’s Care Operations Management (COM) is a legacy, industry-leading platform for Physical, Occupational, and Speech Therapy in skilled nursing facilities. Over time, features were developed in silos, resulting in fragmented clinician workflows and a diminished user experience.
As the sole UX designer, I led end-to-end discovery and design—facilitating individual and group design sessions while partnering closely with Product Management, Sales, Engineering, and key clients.
Outcomes
Through collaborative research and iterative design workshops, I created highly effective solutions around clinician needs and delivered measurable outcomes:

Client Central is a leading debit card management platform built for high-volume call center environments.
Outcomes
As the sole UX resource, I redesigned several critical workflows across the suite, driving significant gains in efficiency and usability.
Beyond workflow optimization,
I redesigned the supporting style guide to ensure visual consistency, scalability, and long-term usability across the product.
Case Study 1 - Net Health Scheduling/Research and Design Processes (Executive Presentation) (pdf)
DownloadCase Study 2 - Net Health Clinical Pathways Research and Design Process (Executive Presentation) (pdf)
DownloadCase Study 3 - Fiserv Call Center Suite Redesign (Executive Presentation) (pdf)
DownloadDavid McAlister
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