UX Strategy | Research | Data & Results-Driven Design

Web, Mobile, SaaS/Customized Software, Interactive Media
Usability Testing, Business Process Design

Senior user experience designer and information architect, with extensive expertise in UX strategy, research and creating data & results-driven designs. Passionate about creatively gleaning and leveraging data (qualitative and quantitative) to best understand what problem(s) to solve and create corresponding designs/solutions that consistently meet or exceed client and business expectations.

  • Extensive experience in software, website and mobile strategy, design and implementation.
  • Proven success in planning, facilitating, designing and driving large-scale, user-centric solutions that consistently delight our clients and internal stakeholders.
  • Excellent people, communication and leadership skills with significant success in facilitating large workshops and establishing positive, long-term client relationships.
  • Ability to work concurrently on multiple large projects within a fast-paced Agile environment.
  • Skilled in user testing, which includes defining strategies, managing and facilitating the overall testing process, and ultimately interpreting, analyzing and incorporating user (data-centric) test results into refined final designs.
  • As the UPS Quality Improvement Manager of the South California District, I focused heavily on discovering creative ways to quantify and utilize data.

UX Strategy

Specialize in developing a deep understanding of business goals, product vision and user needs.

Defining comprehensive product and website strategies provide the necessary foundation for creating the most effective design solutions to meet both business and user needs.

Research

Significant expertise in conducting, quantifying and leveraging extensive qualitative and quantitative research – within many industries, including multiple Fortune 50 corporations.

Fully understanding the true problems we need to solve is critical in ensuring we focus on the right solutions. My passion is identifying what outcomes our customers actually want… using Data.

Data & Results-Driven Design

I’ve been extremely successful at collaboratively creating designs that not only delight users and meet/exceed business expectations, but define and address needs that deliver measurable outcomes. For example, minimizing training time to expedite a new employee onboarding process while also optimizing workflows to allow clinicians more time with patients, are both tangible achievements that provide significant additional value.

Software Expertise

Figma, Axure, Photoshop, Acrobat, Visio, OmniGraffle, Xmind, iRise, Project, WebTrends and Piwik (analytics), Morae (User Testing), Camtasia

Brands I’ve Worked With